3-Minute Business Insights
We asked golfers what they’re most thankful for when it comes to the traditional game and the results reveal its widespread and generation-spanning appeal. But what is particularly interesting is the differentiation in responses among age groups.
Topics: Engagement, Golfer Surveys, Golfers, Participation, Reasons To Play Golf
Golf is in a better place than before the pandemic. But just how good? Here's what golf business leaders and facility operators told us.
Topics: Economy, Facilities, Facility Operations, Golf Courses, Management
New On-Ramps Help Boost Golf Participation
Proliferation of off-course golf is a factor in on-course growth
Looking broadly at the game’s evolution and its overall participant base, the total number of on- and off-course golfers in the U.S. has risen to record levels because of the emergence and continued growth of non-traditional forms of the game.
Topics: Golf Courses, Golf Entertainment, Golfers, Off-course Participation, Participation
New Milestones in Golf’s Evolution
Golf’s evolution has been under way for some years now, long before more recent changes spurred by the pandemic, and two milestones hit this year are significant.
Topics: Consumer Spending, Engagement, Facilities, Golfers, Image Of The Game
Play sees slight YOY dip after three months of summer increases
Rounds of golf for September 2022 were down almost 2% compared to the same period a year ago, the first year-over-year decline in national play over the past four months.
Topics: Engagement, Facilities, Golf Courses, Participation, Research
A summer resurgence showed 2022's slow start was attributable to poor golf weather rather than a softening in demand
“We were down significantly in April and not exactly sure what to expect... and then it came roaring back.”
Topics: Engagement, Facilities, Golf Courses, Golf Facilities, Participation
The peak-season, summer months of June, July and August are disproportionately important for the golf industry -- a make-or-break period for most golf facilities. This summer, the industry climbed out of the hole that Mother Nature dug early in the year.
Topics: Facilities, Facility Operations, Golf Courses, Golf Facilities, Participation
Strong summer pulls 2022 rounds totals closer to record 2021
August of 2022 yielded the third straight peak-season month of year-over-year play increases at U.S. golf courses.
Topics: Engagement, Facilities, Facility Operations, General Interest, Golf Courses
The Differentiation in Golfer Age Groups
How the unique characteristics of age cohorts groups pertain to consumer engagement
The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.
Topics: 18-34, 35-49, 65+, Beginners, Engagement
Understanding Golf's 'Sandwich Generation'
There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?
Topics: Consumer Spending, Golfers, Millennials, Participation, Research
An Inside Look at the Golf Management Space
The evolution and growth of MCOs in the U.S. golf market
Topics: Course Owners, Facilities, Facility Operations, Golf Courses, Golf Facilities
