3-Minute Business Insights
The peak-season, summer months of June, July and August are disproportionately important for the golf industry -- a make-or-break period for most golf facilities. This summer, the industry climbed out of the hole that Mother Nature dug early in the year.
Strong summer pulls 2022 rounds totals closer to record 2021
August of 2022 yielded the third straight peak-season month of year-over-year play increases at U.S. golf courses.
The Differentiation in Golfer Age Groups
How the unique characteristics of age cohorts groups pertain to consumer engagement
The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.
Understanding Golf's 'Sandwich Generation'
There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?
An Inside Look at the Golf Management Space
The evolution and growth of MCOs in the U.S. golf market
June, July Rebound Suggest Rounds Retention
Play continues to trend ahead of recent pre-pandemic years
After strong play totals in June and July, YTD play entering August was trailing the record pace of 2021 by only 4%. And there are clear signs of retaining recent gains.
Peak season play saw a slight increase for second straight month
July rounds continued June's momentum, with a slight increase even over the record-setting pace of 2021
What is golf's pandemic dividend?
With the June 2022 national rounds report out, we now have a full 24 months of supporting data since golfers have been unencumbered by pandemic restrictions. Here's a closer look:
After a couple of great years for rounds, some might feel the pandemic ‘bloom’ might be off the rose, so to speak. NGF President & CEO Joe Beditz weighs in.
The midway point for rounds follows one of the highest-volume months of the year
June rounds saw a slight YOY uptick after three months of declines in national play
Despite some lingering supply chain constraints, shipments from golf equipment manufacturers in 2022 have remained strong, matching last year’s impressive growth.
