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Bushnell Golf

Corporate Headquarters: Overland Park, Kansas


Additional Website:

Category: Media and Technology


John DeCastro, Global Product Lane Director

Jason Seeman, Director of Sales

Derek Schuman, Senior Brand Manager

Bushnell has been an industry leader in high-performance sports optics for over 65 years, including more than two decades of experience in the golf industry as Bushnell Golf.

Bushnell Golf is sold globally at over 7,000 green grass accounts and across numerous online outlets.

A subsidiary of the public company Vista Outdoor, Bushnell Golf has promoted itself as the most widely-used rangefinder by PGA TOUR players for more than a decade, with 98% of tours players naming Bushnell as their preferred range finder.

The company’s golf products are broken down into several segments: Laser Rangefinders and GPS Rangefinders, both of which are designed to provide yardages quickly and accurately, as well as devices like golf GPS watches.

With an emphasis on product innovation, Bushnell Golf continuously develops industry-leading products. In 2021, Bushnell Golf made its entrance into the launch monitor market with the release of the Bushnell Golf Launch Pro. Developed in collaboration with Foresight Sports, the device is suitable for both indoor and outdoor use and compatible with Foresight’s FSX 2020 Gold software to create a full golf simulator experience.

Bushnell’s parent company, Vista Outdoor, in 2021 acquired Foresight Sports, which produces launch monitors, golf simulators and performance/entertainment software for on- and off-course forms of golf and a variety of other sports and games. Bushnell Golf also has an exclusive domestic partnership with Foresight Sports, as the two companies look to expand into new segments and drive brand awareness and growth.

“Their hard work and pioneering innovation have permanently changed the golf tech landscape,” Vista Outdoor CEO Chris Metz said of Foresight, which was purchased for $474 million. “And when combined with the strength of our Bushnell Golf brand, elevates Vista Outdoor to a market leader in this exciting category.”

In the laser rangefinder segment, Bushnell Golf currently offers three models: the Pro XE (for avid golfers), Tour V5, and V5 Shift. Bushnell Golf also has a full line of GPS products that includes the Wingman, ION Edge, and Phantom 2 GPS. All of these GPS products integrate with the Bushnell Golf app and come pre-loaded with more than 36,000 courses.

Given the ever-changing nature of technology, Bushnell Golf also offers a generous trade-in program in which customers can trade in their old rangefinder or GPS units for a rebate on any new purchase of a Bushnell Golf product.


From pro golfers and elite amateurs to weekend warriors, Bushnell Golf’s presence and prominence in golf is unmistakable.

In an increasingly competitive marketplace, Bushnell Golf has remained at the cutting edge of technology in the game, helping golfers easily pin down accurate yardage distances and take the guesswork out of club selection. The company’s rangefinders are ultimately helping golfers save time, as well as strokes on the scorecard.

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