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Polo Golf

Corporate Headquarters: New York, New York

Website: https://www.ralphlauren.com/brands-golf-men

Category: Apparel and Accessories

LEADERSHIP

Ralph Lauren, Executive Chairman and Chief Creative Officer

Patrice Louvet, President and CEO

David Lauren, Chief Brand & Innovation Officer

Avery Fischer, Chief Legal Officer

In 1967 Ralph Lauren launched his line of men’s neckwear under the brand name Polo. From those humble beginnings, Ralph Lauren would go on to become one of the most recognizable names in fashion and design with a presence in virtually every segment of the industry.

Ralph Lauren and the Polo brand have a strong presence in the sports world as well. Aside from its long history with the sport of polo, in 2006 the brand became the official outfitter of Wimbledon and in 2008 Polo Ralph Lauren was named the official outfitter of Team USA.

While the brand has become somewhat synonymous with the country club lifestyle, Polo made its official entrance into the golf apparel space when it launched Polo Golf in 1990. Eight years later, the company introduced a performance golf brand, RLX Golf, which featured more performance-driven styles appealing to the modern-day golf consumer.

The RLX Golf brand has since expanded to include more off-course, athleisurewear-inspired clothing options that offer customers “easygoing essentials with a modern sense of sport style.” The line includes informal polo shirts, coats, jackets, shorts, sweatpants, sweatshirts, and t-shirts for the gym, home, or anywhere.

The Polo Golf brand has also been able to leverage relationships with a number of PGA TOUR winners to successfully market their brand. Notable ambassadors for the brand include World Golf Hall of Famer and eight-time major champion Tom Watson, PGA Champion Davis Love III, Jonathan Byrd, Nick Watney, and Billy Horschel.

(Photo credit: https://www.ralphlauren.com/)

In addition to its stable of PGA TOUR endorsers, Polo Golf is also the official apparel outfitter of the PGA of America and the PGA Championship, the USGA and the U.S. Open, and the U.S. Ryder Cup team.

Aside from its legendary polo shirts, Polo Golf is also renowned for its coats, gloves, hats, jackets, pants, rugby shirts, scarves, shorts, sweaters, sweatshirts and t-shirts. If customers choose, they can also customize their own polo shirts by selecting the logos and monograms they prefer (the classic pony, a bear, a dog, and a crest, among others), along with right hems, flags, and even their names on the back of the shirts. This personalization has been a welcomed addition to the brand’s offerings, as it prepares for its next 30 years of service to the golf industry.

KEY TAKEAWAYS

Polo has been active in the sports world, holding notable partnerships with the Olympics and US Open tennis championship. Yet, the company’s presence in golf might be its most visible and prominent of all.

Being aligned with major champions like Love and Watson certainly helps, and the Polo brand has long been regarded as a traditional classic within the sport. After all, there’s a reason why many people simply describe standard short-sleeved golf shirts as “polo shirts,” and will continue to do so.

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