TaylorMade
Corporate Headquarters: Carlsbad, California
Website: http://www.taylormadegolf.com
Category: Equipment
LEADERSHIP
TaylorMade Golf has been one of golf’s leading manufacturers of high-performance equipment for more than four decades. The Carlsbad, California-based company was instrumental in ushering in metalwoods and, in turn, the modern era of clubs.
Today, TaylorMade has continued its reputation of excellence with industry-moving innovations in metalwoods, irons, and golf balls. TaylorMade also has a strong presence among Tour professionals with a strong roster that includes names such as Tiger Woods, Scottie Scheffler, Dustin Johnson, Collin Morikawa, Rory McIlroy, and Rickie Fowler.
Since its founding, TaylorMade has maintained a relentless focus on innovation and that continues today. With the added interest in the game of golf during the “Covid era,” TaylorMade is in a prime position to continue developing new high-level products for golfers across all skill levels.
“As a game and an industry, golf has never been healthier. We have a burgeoning flow of interest at the grassroots level and the professional ranks are filled with magnetic and talented athletes,” said TaylorMade CEO and President David Abeles. “At TaylorMade, we are intensely focused on both ends of the spectrum. Creating a range of equipment that meets the discerning needs of the world’s best players and performance-based offerings helps new golfers unlock their full potential.”
In 2021, TaylorMade was sold by New York-based equity firm KPS Capital Partners (who originally purchased the equipment manufacturer from Adidas AG in 2017) to Seoul-based Centroid Investment Partners.
“TaylorMade Golf is a transformational investment for Centroid. We are very excited to have the opportunity to invest in a global leader in golf,” Centroid Investment Partners CEO Jinhyeok Jeong said about the acquisition. “The industry is currently experiencing high demand, increased participation with strong long-term opportunities around the world.”
Team TaylorMade golfer Tiger Woods teeing off with Stealth Driver. (Photo courtesy: TaylorMade)
Back in the 1990s, TaylorMade grew into the second-largest U.S. golf manufacturer in part because of the strength of its Burner line, including the popular Burner Bubble. In 1994, a Burner Bubble prototype used by Jose Maria Olazabal became the first metalwood to win at the Masters Tournament. In the ensuing years, TaylorMade has continued to produce clubs that garner on-course validation as well as high levels of editorial recognition.
KEY TAKEAWAYS
TaylorMade has firmly established itself as one of the most well-known and popular golf businesses in the world.
Driven by a focus on research and development as well as an aggressive marketing approach, TaylorMade over the years has been an influential innovator in the equipment space. In addition to the metalwood created by Adams – a modernization that became an industry standard – drivers like the Burner Bubble and R7, with its adjustable weights, continued to change the landscape of the club manufacturing market.
Adjustability, from weighting to loft to face angle, has become an industry norm and TaylorMade remains at the forefront of not only the equipment market, but has established itself as one of the most influential and innovative companies in the sport today.
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