Topgolf Callaway Brands
Corporate Headquarters: Carlsbad, California
Category: Portfolio Companies
Chip (Oliver G.) Brewer III, President & CEO
Mark Leposky, EVP, Global Operations
Glenn Hickey, EVP, Callaway Golf
Artie Starrs, Topgolf CEO
Chris Callaway, Topgolf Chief Development Officer
Geoff Cottrill, Topgolf Chief Marketing Officer
Joe Flannery, EVP, Apparel and Soft Goods
Sean Toulon, SVP, Callaway Golf and GM Odyssey Brand
Ryan Ellis, CEO, TravisMathew
Topgolf Callaway Brands Corp. is an unrivaled tech-enabled Modern Golf and active lifestyle company, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (WGT).
The corporate name was officially changed in fall of 2022 following Callaway’s merger with Topgolf the previous year. The company also changed its ticker symbol on the New York Stock Exchange from “ELY” to “MODG” to reflect its leadership position in the modern golf ecosystem, with a dynamic and diverse brand portfolio that spans equipment, apparel and entertainment, and includes on- and off-course forms of the game.
While Topgolf Callaway Brands continue to be led by the Callaway Golf Company management team, headed by President and CEO Chip Brewer, each of the company’s brands have retained their unique identities and market strategies.
The rebranding better acknowledged “our long-term strategic path forward, while emphasizing our unique and dominant leadership in the Modern Golf space,” Brewer said. “With the change, our new corporate identity will reinforce the opportunities that are anchored in our strong heritage business and at the same time build important awareness for our strategic shift towards exciting new ventures in the Modern Golf and active lifestyle segments.”
Callaway Golf has long been one of the game’s leading equipment manufacturers, designing making and selling golf clubs and balls along with golf bags and other golf-related accessories as well as active lifestyle apparel, footwear, and sport and travel bags.
Previously under the Callaway umbrella (and still aligned with Topgolf Callaway) are several other companies that would likely be Top 100 golf businesses in their own right: OGIO International, TravisMathew and Odyssey. OGIO has been one of the golf industry’s top brand bags over the past 30 years while expanding into innovative sports and travel bags, TravisMathew is a progressive sportswear brand, and Odyssey produces some of the best-selling putters in the game.
Topgolf, meanwhile, is a technology-enabled, golf and sports entertainment community that began with the idea to enhance the game of golf and has grown into a movement where people from all walks of life can connect through technology and entertainment.
In addition to the eponymous Topgolf venues that ushered in the golf-entertainment era, the company also has Lounge by Topgolf, Toptracer, Toptracer Range, Topgolf Swing Suite, Topgolf Studios, Topgolf Live and World Golf Tour (WGT) by Topgolf. It has become one of the fastest-growing sports and entertainment brands on the globe.
The mission of the rebranded Topgolf Callaway portfolio is to be the global leader in modern golf, helping the game’s continued evolution by making it more accessible and more enjoyable.
For some, that’s using the latest and greatest Callaway equipment on a championship golf course, perhaps longtime, avid players who once played the Big Bertha. For others, that’s picking up a golf club for the first time at a Topgolf venue or competing virtually in an online golf game in the metaverse. Ultimately, Topgolf Callaway is about creating ways for everyone to enjoy golf — on or off the course.
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