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UST Mamiya

Corporate Headquarters: Fort Worth, Texas

Website: http://www.ustmamiya.com/

Category: Equipment

LEADERSHIP

Robb Schikner – Chief Executive Officer

Andy Kerr – Vice President Sales

Don Rahrig –  Vice President Engineering

Danny Le –  Senior Director of Marketing

Miki Cornett –  VP of Finance

UST Mamiya is a leading manufacturer of innovative, high performance golf shafts. Founded in 1991 in Fort Worth, Texas, UST Mamiya provides golf shafts for players of all abilities – from tour professionals to recreational golfers.

A subsidiary of Mamiya-OP (Tokyo, Japan), the company was known as United Sports Technologies, Inc. until 2009, when it changed its name to UST Mamiya.

UST Mamiya claims to produce the “World’s Finest Carbon Fiber Golf Shafts” which is a bold declaration but one that the company takes seriously. UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers including Callaway, TaylorMade, Cleveland, Cobra, Mizuno, PING, Titleist, Wilson, PXG, and others.

UST Mamiya maintains offices in California, Texas and Japan, with manufacturing facilities in the United States and Bangladesh, and is distributed in more than 30 countries. The company produces shafts for woods, hybrids, irons, wedges and putters, with a lineup of brands such as LIN-Q, Helium, Recoil, Proforce, ATTAS, and Frequency Filtered™ Putter Shafts, which together are in play every week in tour events on the PGA, LPGA, Korn Ferry, Asian, and European tours.

In addition to its premium golf shafts, UST Mamiya also offers a Swing-Fit interactive shaft fitting system which offers golfers insight into what shaft is the best fit for them through a step-by-step process. The system tailors suggestions to fit the individuals swing speed, distances, and desired ball flight.

KEY TAKEAWAYS

UST Mamiya shafts have been the top-selling shaft in the aftermarket industry in the United States over the past decade. The company’s confidence in its product has led to the emphasis on making fitting resources available outside of a brick-and-mortar setting. The popularity of the company’s wares lead them to believe with appropriate information, many roads will lead to UST.

An interesting point of differentiation between UST Mamiya and its competitors: The company also produces pole vaulting poles using the company’s Recoil technology.

By developing graphite iron shaft technologies, rather than focusing a diversification into steel, UST Mamiya has placed itself ahead of the pack in the growing market segment of better players switching to graphite shafts in their irons.

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