In this episode of Syngenta’s Changing the Business of Golf podcast, Greg sits down with host Gary Firkins to discuss the critical changes golf clubs and courses can make to boost customer retention and reposition golf as a more accessible, growth-oriented sport, backed by NGF’s groundbreaking data. In 35 minutes, you’ll hear:

• How and why golf businesses should sell golf like any other product
• Why Radical Hospitality is a proven framework to increase retention
• The ROI of free 10-minute golf lessons – converting casual interest into committed players

Plus, Greg reveals the one question golf club staff should be asking to help attract and retain customers.