3-Minute Business Insights
Short Game
As 2023 draws to a close, it’s a fitting time to look back, look ahead, and examine the appetite for green-grass golf.
Topics: Engagement, Facilities, General Interest, Golf Courses, Golfers
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest
While traditional golf participation has continued to climb in recent years, engagement has been even more pronounced away from the course – and that includes screen and simulated growth. Gains in this growing sector, among both participants and availability, are even more significant since the start of the pandemic.
Topics: Engagement, General Interest, Golf Facilities, Golf Simulator, Off-course Participation
Golf is experiencing a fashion movement. And yet an interesting disconnect remains between the dress code perspective of the golfer – and perhaps as notably, the non-golfer – and those who operate golf courses.
Topics: Apparel, Dress Code, Engagement, Facility Operations, General Interest
Golf's charitable impact is unrivaled compared to other sports, with an annual total that's up 18% in the latest measure.
Topics: Charity, Economy, General Interest, Golf Courses, Golf Facilities
As golf demand continues to remain strong, how does play through the end of summer stack up versus recent pre-pandemic years? And compared to 2021, which saw record levels of play throughout the U.S.?
Topics: Engagement, Facilities, General Interest, Golf Courses, Participation
About 90% of Core golfers tell us they’ve played “team golf” at some point. But with the Solheim Cup and Ryder Cup being played back-to-back and highlighting the game's unique camaraderie, should golf have more team play opportunities?
Topics: Engagement, General Interest, Golfers, Team Golf
When it comes to traditional, new golf courses, what’s being built today is different than during the development boom of the late 1990s and early 2000s. Here's how.
Topics: Construction, Development, Facilities, Facility Supply, General Interest
Golf has a more favorable narrative going for it recently, for a variety of reasons. And that shift has a positive effect on perceptions of the game.
Topics: Engagement, General Interest, Image Of The Game, Participation, Perceptions
How has the increase in off-course golf offerings and access impacted the traditional game? It’s conceivable that neither the pre-pandemic stability nor post-pandemic growth we’ve enjoyed in green grass participation happen without the catalytic effects of the “grassless” game.
Topics: Engagement, Golfers, Off-Course, Off-course Participation, Participation
After three straight months of meaningful YOY gains in rounds, is it fair to assume we're in the midst of a "new normal" when it comes to golf engagement?
Topics: Consumer Spending, Engagement, Golf Courses, Golfers, Participation
Golf has remarkable geographic spread, with at least one course in 83% of countries and territories worldwide. In fact, there are more golf courses globally than Starbucks locations.
Topics: Closures, Construction, Development, Facilities, Facility Supply
