Exclusive NGF Articles and Reports
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Amid the Covid-driven changes throughout the golf industry, one of the participation segments seeing the most significant growth is one that makes up just over half the U.S. population.
Topics: Beginners, Engagement, Females, Girls, Golfers
8 Numbers to Know: Participation Segments
Golfer overviews, from beginners to Baby Boomers
In addition to the annual Golf Participation in the U.S. Report, members can access one-page summary reports focused on various participation segments. Here's a sampling: 8 notable golf participation datapoints across various groups.
Topics: Beginners, Engagement, Golfers, Junior Golf, Minority
The Differentiation in Golfer Age Groups
How the unique characteristics of age cohorts groups pertain to consumer engagement
The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.
Topics: 18-34, 35-49, 65+, Beginners, Engagement
"I find when all I do is return a phone call, they're shocked"
A record 6.2 million beginners have taken up golf in the U.S. over the past two years of the coronavirus pandemic. Overall participation has grown over that time, but not nearly to that extent.
Topics: Beginners, Engagement, Golfers, Grow The Game, Participation
Over the past two years, as the coronavirus pandemic has gripped the U.S., the number of beginning golfers has been higher than it was back when Tiger Woods was at his most dominant.
Topics: Beginners, Demand, Engagement, Golfers, Grow The Game
Heading into year three of Covid-19, the virus seemingly continues to benefit golf even while hampering parts of the economy and frustrating millions ready to be ‘done’ with it. Here's what golf participation looked like for 2021 from a high level.
Topics: Beginners, Economy, Engagement, Golf Courses, Golfers
What it is, Why it's important for golf, and How it works
Welcome2Golf is NGF’s effort to introduce adult non-golfers to the game of golf and improve the beginner experience to convert more newcomers into committed golfers. After all, almost 75% of the record 3 million+ beginners each of the past two years are 18 or older.
Topics: Beginners, Economy, Engagement, Golfers, Grow The Game
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
Topics: Beginners, Engagement, Golfers, Grow The Game, Instruction
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
Topics: Beginners, Engagement, Facilities, Facility Operations, Golfers
The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
Topics: Beginners, Consumer Spending, Engagement, Golf Entertainment, Grow The Game
The flood of new faces on U.S. golf courses in 2020 was noteworthy, even if some gains were offset. Who were these new people? And who wanted “in” last year?
Topics: Beginners, Engagement, General Interest, Golf Courses, Golfers
