Greg Nathan joined Golfdom's Seth Jones at Shinnecock Hills during the 126th U.S. Open, making the case that more people are playing golf in more ways than ever in American history, and that the industry's financial health is creating a virtuous cycle for the entire golf economy.

Golfers aren’t just playing more, they’re also spending more time at golf facilities in general. As golf courses continue to position themselves as destinations beyond on-course golf – from practice and retail offerings to additional amenities and broader food & beverage offerings – the average length of stay has increased significantly compared to the pre-Covid era.