Facility Services

NGF President & CEO Greg Nathan will deliver a must-see presentation entitled, “2026 State of the Golf Business – How Sustainable and Resilient is our Industry?” on the Main Stage at the Orange County Convention Center on Thursday, Jan. 22 at 9:30 a.m.

At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.

The golf simulator niche is one of the fastest-growing sectors in the golf industry, and the number of commercial golf simulator venues has proliferated in recent years. NGF continues to try to size and scope the explosive growth in the market.

The recent rise in private golf development is a notable departure from the current U.S. supply landscape, as more than half of new courses under construction or in-planning are private clubs. The current trajectory is attributable to a multitude of factors, both economic and societal, but is representative of a more measured and targeted approach than the industry experienced in the 1990s and into the early 2000s.

NGF research shows many golf facilities are hemorrhaging resources on avoidable (and often trivial) phone calls, diverting staff from higher-value touch points and revenue-generating activities. Consider that two-thirds of golf course calls are about reservations and pricing, and only 40% of golfers are booking tee times exclusively or mostly online – compared to 80-90% for flights, hotels, and rental cars.

Greg Nathan, CEO of the National Golf Foundation, joins the Barstool Sports guys to break down the unprecedented growth of golf -- from skyrocketing participation and new player demographics to the evolution of how the game is played and experienced.