3-Minute Business Insights
Events & Tourism
While there’s been a lot of understandable excitement around NGF’s reporting on golf’s youth movement, the other end of the age spectrum is seeing considerable participation momentum as well – a trend that is a byproduct of broader U.S. demographics.
This Age Cohort With the Most Golf Travelers Might Surprise

2026 is shaping up to be another record-setting year for golf travel. Among adult golfers, one age group is leading the way (by a slight margin), accounting for almost one-third of destination-motivated golf trips.

NGF President & CEO Greg Nathan will deliver a must-see presentation entitled, “2026 State of the Golf Business – How Sustainable and Resilient is our Industry?” on the Main Stage at the Orange County Convention Center on Thursday, Jan. 22 at 9:30 a.m.
At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.






