3-Minute Business Insights
A few high-profile fights for the preservation of municipal golf courses have led some to believe that Muni golf is facing an existential threat. It isn’t. Well, at least in 49 out of 50 states it isn’t.
"this legislative initiative is based, at least in part, on inaccurate information"
Municipal golf is under fire in California, misguidedly so. See the attached PDF for NGF's full response.
"We thought we could never keep up with the fall of 2020”
Nationwide, play in 2021 increased by almost 6% over 2020. The biggest gains were seen in the spring given that during 2020 over half of U.S. golf courses were shut down for more than a month. But for the year, it was this category that really spurred rounds increases.
Rounds of golf in 2020 were almost unthinkably high – the industry erased 20 years of decline in about six months. Naturally, we all wondered how 2021 would go. Would demand maintain, or regress as people presumably fell back into old routines? Emphatically, it was the former.
Annual Members-Only Report Summarizes U.S. Play
This summary report provides an overview of the record-setting 2021 play in the world's top golf market.
Buttoning Up Play in 2021
Play in 2021 finished ahead of 2020 after yet another positive year-over-year gain for December. See how many more rounds that translated to.
Heading into year three of Covid-19, the virus seemingly continues to benefit golf even while hampering parts of the economy and frustrating millions ready to be ‘done’ with it. Here's what golf participation looked like for 2021 from a high level.
After a 2021 that was special for golf, 2022 brings more opportunity. Among the exciting news from NGF: a newly redesigned website filled with new content.
What it is, Why it's important for golf, and How it works
Welcome2Golf is NGF’s effort to introduce adult non-golfers to the game of golf and improve the beginner experience to convert more newcomers into committed golfers. After all, almost 75% of the record 3 million+ beginners each of the past two years are 18 or older.
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
