3-Minute Business Insights
We asked golfers what they’re most thankful for when it comes to the traditional game and the results reveal its widespread and generation-spanning appeal. But what is particularly interesting is the differentiation in responses among age groups.
Topics: Engagement, Golfer Surveys, Golfers, Participation, Reasons To Play Golf
New On-Ramps Help Boost Golf Participation
Proliferation of off-course golf is a factor in on-course growth
Looking broadly at the game’s evolution and its overall participant base, the total number of on- and off-course golfers in the U.S. has risen to record levels because of the emergence and continued growth of non-traditional forms of the game.
Topics: Golf Courses, Golf Entertainment, Golfers, Off-course Participation, Participation
New Milestones in Golf’s Evolution
Golf’s evolution has been under way for some years now, long before more recent changes spurred by the pandemic, and two milestones hit this year are significant.
Topics: Consumer Spending, Engagement, Facilities, Golfers, Image Of The Game
Strong summer pulls 2022 rounds totals closer to record 2021
August of 2022 yielded the third straight peak-season month of year-over-year play increases at U.S. golf courses.
Topics: Engagement, Facilities, Facility Operations, General Interest, Golf Courses
The Differentiation in Golfer Age Groups
How the unique characteristics of age cohorts groups pertain to consumer engagement
The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.
Topics: 18-34, 35-49, 65+, Beginners, Engagement
Understanding Golf's 'Sandwich Generation'
There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?
Topics: Consumer Spending, Golfers, Millennials, Participation, Research
June, July Rebound Suggest Rounds Retention
Play continues to trend ahead of recent pre-pandemic years
After strong play totals in June and July, YTD play entering August was trailing the record pace of 2021 by only 4%. And there are clear signs of retaining recent gains.
Topics: Engagement, Facilities, Golf Courses, Golf Facilities, Golfers
What is golf's pandemic dividend?
With the June 2022 national rounds report out, we now have a full 24 months of supporting data since golfers have been unencumbered by pandemic restrictions. Here's a closer look:
Topics: Engagement, Facilities, Golfers, Participation, Research
After a couple of great years for rounds, some might feel the pandemic ‘bloom’ might be off the rose, so to speak. NGF President & CEO Joe Beditz weighs in.
Topics: Engagement, Facilities, Facility Operations, Golf Courses, Golfers
Topics: Facilities, Facility Operations, Golf Courses, Golfers, Participation
The midway point for rounds follows one of the highest-volume months of the year
June rounds saw a slight YOY uptick after three months of declines in national play
Topics: Engagement, Facilities, Golf Courses, Golfers, Participation
It's more than windmills these days. We weigh in on the mini golf movement, Millennials, latent demand and... Winston Churchill?
Topics: Engagement, Golfers, Latent Demand, Mini Golf, Miniature Golf
