3-Minute Business Insights
Golf-related travel and tourism comprises the second largest sector of the U.S. golf economy. It’s also perhaps the ultimate discretionary expense and expression of demand for the game.
Reviewing Retail: A Mid-Year Look
Is June a turning point for golf retail as Father's Day and the U.S. Open intersect?
U.S. consumers are being more financially cautious, according to McKinsey, so what does this mean for golf retailers?
The Pandemic Surge … More Female Than Male
There has never been greater female representation on the golf course than right now. What's driving the growth and is it sustainable?
NGF members can click here to access the full report
Amid the Covid-driven changes throughout the golf industry, one of the participation segments seeing the most significant growth is one that makes up just over half the U.S. population.
While rounds on a national level are relatively level year-over-year, there's been some significant swings based on geography... and weather.
When it comes to online search activity and golf, the first week of April is indeed a time unlike any other. Thank The Masters Tournament (and the unofficial start of the golf season).
As participation levels have increased in recent years, this particular segment has seen a 36% increase in on-course golfers since the start of the pandemic.
8 Numbers to Know: Participation Segments
Golfer overviews, from beginners to Baby Boomers
In addition to the annual Golf Participation in the U.S. Report, members can access one-page summary reports focused on various participation segments. Here's a sampling: 8 notable golf participation datapoints across various groups.
Participation Rises Again...
Traditional, on-course golf participation in the U.S. was up again in 2022, and off-course gains were even more significant.
What does search engine data for golf from 2022 tell us about 2023 and beyond?
Thanks to less-than-favorable golf weather in many parts of the country, November rounds were down notably compared to a year ago.
We asked golfers what they’re most thankful for when it comes to the traditional game and the results reveal its widespread and generation-spanning appeal. But what is particularly interesting is the differentiation in responses among age groups.
