Exclusive NGF Articles and Reports
NGF’s 2025 Participation in the U.S. Report – Now Available
Year-end 2024 data for on- and off-course participation in the world's biggest golf market.
This annual summary through year-end 2024 provides the latest data on golf participation — both traditional on-course golfers and those who engage with the game away from the course. The report includes detailed information on key segments such as beginners, women, people of color, juniors, and a closer look at the continually-expanding pool of non-golfers who say they’re very interested in playing the game.
Topics: Beginners, Demand, Engagement, Females, General Interest
Golf Participation: Growing & Diversifying
The face of golf may have changed more in the past five years than the previous 50. Golf’s latest participation numbers are out and they reveal unprecedented diversity in the game -- both on and off the course.
Topics: Beginners, Demand, Engagement, General Interest, Golfers
NGF’s State-of-Industry Report for 2024
NGF's Golf Industry Report, named in honor of NGF's founders Herb and Joe Graffis, compiles many of the game’s key data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply, the game’s reach, and more.
Topics: Economy, Engagement, Facilities, Facility Supply, General Interest
70M+ Americans Changed Their Views on Golf
Recreational golf has enjoyed a renaissance in the post-pandemic era – with increases in participation, play and engagement – and a key driver has been an increasingly positive narrative surrounding the game. Perceptions of golf and golf’s brand have shifted dramatically over the past decade or so, and social media has helped lead the charge.
Topics: Engagement, General Interest, Golfers, Image Of The Game, Latent Demand
Women & Girls Fueling Golf's Growth
June is Women's Golf Month and an appropriate time to note that some of the most significant golfer gains in recent years have been among female participants. A near record number of women and girls played golf on a course in 2023, the highest participation levels in the U.S. since 2006.
Topics: Beginners, Engagement, Female, Female Participation, General Interest
Latent Demand for On-Course Golf
Topics: Engagement, Golfers, Latent Demand, Research
The Evolution of Miniature Golf
It's more than windmills these days. We weigh in on the mini golf movement, Millennials, latent demand and... Winston Churchill?
Topics: Engagement, Golfers, Latent Demand, Mini Golf, Miniature Golf
What it is, Why it's important for golf, and How it works
Welcome2Golf is NGF’s effort to introduce adult non-golfers to the game of golf and improve the beginner experience to convert more newcomers into committed golfers. After all, almost 75% of the record 3 million+ beginners each of the past two years are 18 or older.
Topics: Beginners, Economy, Engagement, Golfers, Grow The Game
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
Topics: Beginners, Engagement, Golfers, Grow The Game, Instruction
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
Topics: Beginners, Engagement, Facilities, Facility Operations, Golfers
The number of off-course golf participants and off-course venues continues to grow, from golf entertainment facilities like Topgolf, Drive Shack and BigShots to commercial simulator locations popping up around the country. So, how big can the off-course golf market get?
Topics: Beginners, Consumer Spending, Engagement, Golf Entertainment, Grow The Game
NGF's Graffis Report, a overview of an unprecedented year for the golf business in 2020, is now available for NGF members.
Topics: Consumer Spending, Economy, Engagement, Facilities, Golf Courses
