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In a landmark collaboration that aims to enhance golf marketing capabilities, NGF has merged its unmatched golfer data and behavior insights with the direct-access media expertise of KONETiQ.
Topics: Digital Marketing, Marketing, Media, NGF
Why Golf Trip Recommendations Hinge on Consistency
The Par That Pays
NGF surveys reveal one-third of golfers chose their last golf destination based on recommendations from someone they know. Word of mouth isn't just important for golf travel businesses – it's absolutely critical.
Topics: Golf Travel, NGF, Research, Tourism, Travel
Replacing ‘Dead-End’ Questions with Loyalty Catalysts
If golf is supposed to be a relationship business, why are golfers greeted in pro shops and retail stores with generic transactional questions typically answerable with a single word?
Topics: Economy, Facility Operations, Golf Economy, Golf Facilities, Golf Retail
NGF’s Nathan Among Golf Inc.’s Most Powerful Industry Leaders
NGF President and CEO Greg Nathan, who in 2024 succeeded Joe Beditz in overseeing the organization on a day-to-day basis, is among 25 industry leaders recognized by Golf Inc. among the Most Powerful People in Golf. Nathan is one of two first-timers to join the list.
Topics: NGF
NGF's 2025 Golf Facilities in the U.S. Report - Now Available
Key year-end data on the world's best-supplied golf market
This comprehensive annual member report provides an in-depth overview of golf facility supply in the U.S. -- from historical trends in the number of golf facilities to detailed information on total supply by state and region, Top 10 lists by state supply, a facility health update, a breakdown of supply by facility type, golf courses in-planning and under construction, the latest on openings and closures, and much more.
Topics: Development, Facilities, Facility Operations, Facility Supply, General Interest
Golf’s Course Correction Is Over
U.S. golf course development and investment in existing faciltiies are up, including an increased number of renovations, reconstructions, and resurrections. Meanwhile, the number of annual course closures has decreased for five straight years, with the 2024 total dipping to its lowest levels in two decades. The result is a supply stability that has legs.
Topics: Closures, Construction, Development, Facilities, Facility Supply
Course Economics in the Experience Era
When a tee time goes unfilled, a golf course doesn’t just lose the greens fee – it loses all the revenue accompaniments that would have come with it. It’s why we dove deeper into the concept of RevPOTT, or the estimated total revenue per occupied tee time at public golf facilities.
Topics: Consumer Spending, Economy, Engagement, Facilities, Facility Operations
2024 Was a Continuation of an Exciting Era
Golf continues to evolve. Those who’ve been around the game for a while know it changes rather glacially. 2024 continued a progressive and exciting era in our sport. The game’s traditions are still being honored. It’s ageless spirit and sense of community preserved. But the ways in which consumers are engaging with golf and consuming the game are growing and changing.
Topics: Economy, Engagement, General Interest, Golf Courses, Golfers
NGF’s State-of-Industry Report for 2024
NGF's Golf Industry Report, named in honor of NGF's founders Herb and Joe Graffis, compiles many of the game’s key data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply, the game’s reach, and more.
Topics: Economy, Engagement, Facilities, Facility Supply, General Interest
Golf’s State-of-Industry In 3 Minutes
NGF's annual state-of-industry report is out and available for members, providing a holistic look at the U.S. golf industry for 2024. Momentum across the recreational side of the U.S. golf industry remained broadly positive this past year, and future indicators point to sustainability when it comes to participation and play.
Topics: Economy, Facilities, Facility Supply, Golf Courses, Golf Facilities
NGF President and CEO Greg Nathan, who in 2024 succeeded Joe Beditz in overseeing the organization on a day-to-day basis, is among 25 industry leaders recognized by Golf Inc. among the Most Powerful People in Golf. Nathan is one of two first-timers to join the list.
Topics: Golf Economy, Golf Industry, NGF
New Supply & Demand Reports for All 50 U.S. States
This state is #1 for public golf... and it's not Florida or California
Want to know more about the number of golfers in a particular state, or the proportion of public to private golf? Looking for information about municipal golf facilities, Par 3 courses, residential golf properties or resorts? NGF’s 1-page state profiles provide key supply and demand data at your fingertips.
Topics: Facilities, Facility Supply, General Interest, Golf Courses, Golf Facilities
