2026 is shaping up to be another record-setting year for golf travel. Among adult golfers, one age group is leading the way (by a slight margin), accounting for almost one-third of destination-motivated golf trips.

Each of the past four years have seen record or near record levels of Americans hitting the road to play golf and 2026 is poised to reach a new high in golf travel. Golf trips, whether with friends, family, significant others, colleagues or clients, are a vital part of the industry because they concentrate spend, time and engagement in ways everyday play doesn’t. And this elevated demand is impacting U.S. supply.

NGF surveys reveal one-third of golfers chose their last golf destination based on recommendations from someone they know. Word of mouth isn't just important for golf travel businesses – it's absolutely critical.

The current interest in golf getaways mirrors the broader general appetite for travel. Here's a look what some NGF member golf resort operators are experiencing at the midpoint of 2023.

Golf-related travel and tourism comprises the second largest sector of the U.S. golf economy. It’s also perhaps the ultimate discretionary expense and expression of demand for the game.