Company Overview:

GolfNow is an innovative technology company creating better ways for golfers and golf courses to connect.

Now operating under Versant Media Group following the 2026 spin-off from Comcast/NBCUniversal, GolfNow remains the world’s largest online tee-time marketplace while continuing to expand its role at the center of the sport’s digital ecosystem.

GolfNow offers more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. The company is also the industry’s largest provider of golf course management technology and marketing services, partnering with thousands of golf courses worldwide.

GolfNow golfers gain added benefits through GolfPass, a connected rewards program and paid membership that integrates content, instruction, and commerce. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks.

As part of Versant’s broader portfolio, GolfNow is expanding beyond tee times into a more complete participation platform — connecting golfers to on-course play, off-course experiences, and organized formats like leagues.

Key Facts

GolfNow:

• Connected with more than 9,000 golf courses worldwide
• Over 3.5 million registered golfers on the platform
• Operates the world’s largest online tee time marketplace
• Provides technology solutions across North America, Europe, and Australia
• Generated more than $200 million in golf fee revenue since 2021

GolfPass:

• Co-founded by Rory McIlroy
• Offers exclusive content, instruction, and travel benefits
• Provides access to thousands of digital instruction videos
• Includes monthly tee time credits and member-only perks
• Fully integrated with GolfNow for a seamless booking and rewards experience

Versant Golf & Media Ecosystem:

• Part of a broader portfolio spanning sports, media, and entertainment
• Includes complementary brands and platforms across golf and digital engagement
• Expanding partnerships in off-course golf, including simulation and range technology integrations (e.g., Trackman)
• Strengthens connection between content, commerce, and participation

Business Innovation

GolfNow has played a central role in transforming how golfers interact with the game through its marketplace platform, turning traditional tee time booking into a seamless, on-demand digital experience.

Its innovation extends well beyond bookings. Proprietary revenue management systems help courses optimize pricing and inventory, while integrated payment and marketing tools create new revenue opportunities for operators. This combination of technology and commerce continues to modernize golf course operations globally.

Mobile remains a key driver of engagement. The GolfNow app integrates booking, GPS functionality, scoring, and on-course features into a single connected experience, helping bridge the gap between digital engagement and on-course play.

GolfPass represents a further evolution — blending instruction, entertainment, and transactional benefits into a unified membership product. Its integration with GolfNow enhances both user retention and overall lifetime value.

A key area of recent innovation is GolfNow’s expansion beyond traditional tee times into broader participation:

• Through its integration with Trackman, golfers can book simulator sessions and driving range bays directly within the platform
• Through its partnership with Twilight Golf, golfers can now discover and register for local recreational leagues, bringing structured, social play into the GolfNow ecosystem

Together, these initiatives position GolfNow as a comprehensive access point for how and where golf is played — on-course, off-course, and in organized formats.

Future Focus

GolfNow continues to expand its impact through:

• Deeper integration with GolfPass and broader digital ecosystem
• Expansion across off-course golf, including simulator and range booking (Trackman)
• Growth of organized play offerings, including league integration (Twilight Golf)
• Continued innovation in course management and revenue optimization tools
• Growth of international marketplace and technology footprint
• Leveraging Versant’s media and content platforms to drive golfer engagement

Key Takeaways

GolfNow remains the leading digital marketplace and technology provider in golf, now operating within the broader Versant media and entertainment ecosystem.

By combining tee time commerce, course technology, GolfPass membership, simulator access via Trackman, and organized play through Twilight Golf leagues, GolfNow is evolving into a fully connected platform for golf participation — linking content, booking, and play across every format of the game.