Company Overview
PGA TOUR Superstore, a part of the Blank Family of Businesses, has established itself as the country’s leading destination for golf equipment, accessories, and apparel. Operating as Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, the company has experienced remarkable growth, with plans to reach 74 stores across 22 states by the end of 2024, having opened more than 30 new locations since the pandemic.
“We’re still in growth mode,” said President Jill Spiegel. “We’re not slowing down, if anything, that growth is going to accelerate to an even greater degree.”
Recent Developments
In July 2025, the company announced Troy Rice as its new CEO, with his official appointment taking effect in September 2025, succeeding Dick Sullivan who transitioned to Executive Chairman after 15 years as CEO. Rice brings extensive big-box retail expertise, having spent 16 years at The Home Depot (co-founded by Arthur Blank) and three years as CEO of Total Wine & More, where he nearly tripled sales from $2.5 billion to $6 billion while expanding from 165 to 274 locations.
“Troy’s proven record of success makes him an exceptional fit,” said Arthur Blank. “His experience and leadership roles at Home Depot and in dynamic retailers since then underscore his deep understanding of our core values and operational discipline. His achievements, particularly his ability to drive growth, lead transformation and elevate customer experiences, reflect his understanding of today’s retail climate.”
Business Innovation
The company’s commitment to innovation is particularly evident in its integration of technology and experiential retail. Each store features certified teaching professionals, state-of-the-art swing simulators, hitting bays, expansive putting greens, and in-house club making and repair facilities. The company provides nearly 50,000 lessons annually while conducting more than 100,000 club fittings.
In response to evolving consumer demands, PGA TOUR Superstore has expanded into the home simulation market, offering curated DIY in-home golf simulators. “Beyond offering technology for those who are passionate about improving their game or playing renowned courses, these in-home golf simulation devices can also be a full-fledged entertainment center — providing gaming options for the whole family,” said Ben Helmrath, Vice President of Hard Goods.
Industry Engagement & Growth
The company has established significant partnerships within the industry, serving as the official in-store retailer for licensed merchandise related to the TGL, the new high-tech, indoor league co-founded by Tiger Woods and Rory McIlroy. They are also the preferred retail partner of Full Swing Golf, stocking the company’s KIT launch monitors.
“PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to ‘all things golf,'” said Executive Chairman and CEO Dick Sullivan. “Our professional expertise and interactive environment inspires all types of golfers — from beginners to scratch golfers — to play the game and find everything they need under one roof.”
Future Focus
Under Rice’s leadership, the company is pursuing aggressive expansion plans to grow from 77 stores to more than 100 locations over the next two years, maintaining its strategy of 10% annual growth through new store openings. Recent expansion has included first-time entries into markets like Detroit, Kansas City, and Nashville, with new states added including Connecticut and Missouri in 2025.
“Between the product selection, associate knowledge, and in-store services, PGA Tour Superstore offers an unparalleled experience in the market,” Rice noted. “I am thrilled to join PGA Tour Superstore and help build on the business that Arthur, Dick, Jill and the entire team have created. This is truly a best-in-class business that leads the way in customer experience and provides golfers with the best the game can offer.”
The company achieved record revenues in fiscal 2024 and continues gaining market share in 2025, with Rice’s leadership focused on maintaining the company’s aggressive expansion trajectory.
KEY TAKEAWAYS
PGA TOUR Superstore has maintained its position as the golf industry’s leading retailer through a combination of experiential retail, technological innovation, and strategic expansion. The company’s success in a challenging retail environment is particularly notable, driven by its ability to offer unique services and experiences that online-only retailers cannot match. With continued expansion plans and strong leadership under Arthur Blank’s ownership, PGA TOUR Superstore is well-positioned for continued growth in the golf retail space.
