Exclusive NGF Articles and Reports
NGF's annual golf industry report is now available for member download.
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Golf Gifting: What’s in Store?
The latest member research from NGF's consumer pulse study
Approximately half of Core golfers buy golf-related gifts during the holiday season. Has there been any change this year in those planned behaviors and which categories are the most popular for gift-giving?
How loosening up the traditional rules of dress could have a major impact on engagement
"We want our customers to feel welcome here, and knowing they aren’t being judged for their attire can help achieve that, especially the new golfers.”
Golf's charitable impact is unrivaled compared to other sports, with an annual total that's up 18% in the latest measure.
Midyear Momentum: Course Openings & Closures
Continued signs of equilibrium in world's best-supplied golf market
Over the past four years, the number of annual golf course closures has dropped 62%. So what does the market look like at the midway point of 2023? And how do course openings compare to recent years?
Golf Destinations Seeing Sustained Demand
Mid-year pulse of golf's $40 billion-a-year travel & tourism impact
The current interest in golf getaways mirrors the broader general appetite for travel. Here's a look what some NGF member golf resort operators are experiencing at the midpoint of 2023.
Golf's Ultimate Discretionary Expense?
Golf-related travel and tourism comprises the second largest sector of the U.S. golf economy. It’s also perhaps the ultimate discretionary expense and expression of demand for the game.
Reviewing Retail: A Mid-Year Look
Is June a turning point for golf retail as Father's Day and the U.S. Open intersect?
U.S. consumers are being more financially cautious, according to McKinsey, so what does this mean for golf retailers?
Mid-year Update: Equipment Sales
As we approach the midpoint of 2023, what has the appetite for golf clubs and golf balls been like so far this year?
Contextualizing the U.S. Golf Economy
You want economic proof that golf is not just a game, but a lifestyle? Here it is.
An Impact Unlike Any Other
When it comes to online search activity and golf, the first week of April is indeed a time unlike any other. Thank The Masters Tournament (and the unofficial start of the golf season).
