3-Minute Business Insights
Indications are that the overall travel industry has hit an inflection point and is primed for a big summer. So what about golf travel, a $20 billion business in the U.S.?
Are we really in the midst of a short course movement in golf? Yes. And no...
Heading into year three of Covid-19, the virus seemingly continues to benefit golf even while hampering parts of the economy and frustrating millions ready to be ‘done’ with it. Here's what golf participation looked like for 2021 from a high level.
Consumer surveys indicate that gift-giving for all things golf – including equipment, apparel and accessories -- is projected to remain strong this holiday season, even as manufacturers and retailers wrestle with production, inventory and shipping challenges.
What it is, Why it's important for golf, and How it works
Welcome2Golf is NGF’s effort to introduce adult non-golfers to the game of golf and improve the beginner experience to convert more newcomers into committed golfers. After all, almost 75% of the record 3 million+ beginners each of the past two years are 18 or older.
Green Fee Changes and the Cost of Golf
NGF operator surveys and database dive into whether the pandemic has driven price increases
A recent survey of public golf course operators revealed fairly widespread pricing adjustments in 2021 that impacted average playing fees. Those increases varied from bumps in peak season and non-peak rates to limited discounting and a shifting of what courses consider their “peak season.”
Golf Course Operators Regain Some Pricing Power
Amid nationwide surges in play, over a third of public golf courses have bumped up their peak season fees after years of lagging behind the inflation rate. Yet golf continues to shine as an affordable option compared to other activities that take a similar amount of time.
New Normal or Old Normal?
Can golf's current higher levels of demand be sustained? History suggests the answer is "Yes."
Tiger's Long Tale
It's the 25-year anniversary of Tiger's "Hello, World" introductory press conference. His impact on the game and business of golf was almost instantaneously felt and it continues to reverberate today.
There have been far more golf course closures than openings in the U.S. over the past 15 years. But did you realize that almost 740 U.S. golf courses have had openings during that period? That total, during what’s looked at as a “down period” for the industry, is more than the entire golf course supply in nations such as Scotland, Ireland, Spain and South Africa.
The 2021 first-half momentum for golf equipment sales carries over from second half of 2020. Is it better than 2019?
More than three-quarters of Core golfers have at least one golf-specific app on their phone, a figure that's risen steadily over the past decade. It speaks to the evolution of golf as well as the effort to enhance the golf experience for an ever-connected segment of consumers.
