3-Minute Business Insights
Recreational golf has enjoyed a renaissance in the post-pandemic era – with increases in participation, play and engagement – and a key driver has been an increasingly positive narrative surrounding the game. Perceptions of golf and golf’s brand have shifted dramatically over the past decade or so, and social media has helped lead the charge.
Topics: Engagement, General Interest, Golfers, Image Of The Game, Latent Demand
Warm, dry weather leads to biggest YOY October jump in play since 2020
Warmer, drier weather extended the golf season in the Midwest and Northeast, leading to one of the largest year-over-year jumps in play in 2024
Topics: Engagement, Facility Operations, General Interest, Golf Courses, Golf Facilities
Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.
Topics: Consumer Spending, Economy, Engagement, Equipment, Retail
With the influx of new golfers in the post-Covid era and the perceptions that the game is becoming younger and cooler, has the average age of a golfer changed much? NGF research shows that 71% of the post-pandemic rounds growth has come from golfers under the age of 50.
Topics: Age, Engagement, General Interest, Golfer Age Groups, Golfers
Golf isn’t a game of perfect. There’s always room for improvement. Better performance invariably leads to more play… and, in turn, more spend and a deeper connection. So, how many golfers are taking instruction? And what's the overall economic impact of the tens of millions of lessons on the industry at large?
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Lessons
Golf's Growing Instructional Landscape
A deeper dive into trends, behaviors and participation across segments in the $1.5B golf instruction category
Amid golf's increases in popularity, participation and play in recent years, how has instruction grown and evolved? This member deliverable examines the jump in the number of golfers taking instruction (and the number of lessons), and delves into engagement by ability, avidity, age, and participation segments.
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Instruction
Golf Instruction Overview
Topics: Engagement, General Interest, Golf Lessons, Golfers, Instruction
Golf Instruction by Average Score
Topics: Engagement, Golf Lessons, Golfers, Instruction, Participation
Golf Instruction by Participation Segments
Topics: Beginners, Engagement, Golf Lessons, Golfers, Instruction
Golf Instruction Participation by Age
Topics: Beginners, Engagement, Golf Lessons, Golfers, Instruction
9-hole community course has sand greens and is free to play
Thanks to the support of locals, golf is back as a recreational amenity for this tiny town in rural North Dakota, with a free-to-play Par 3 course that has some of the most unusual greens in the golf world.
Topics: Development, Engagement, General Interest, Golf Courses, Golf Facilities
