3-Minute Business Insights
Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.
Topics: Consumer Spending, Economy, Engagement, Equipment, Retail
With the influx of new golfers in the post-Covid era and the perceptions that the game is becoming younger and cooler, has the average age of a golfer changed much? NGF research shows that 71% of the post-pandemic rounds growth has come from golfers under the age of 50.
Topics: Age, Engagement, General Interest, Golfer Age Groups, Golfers
Golf isn’t a game of perfect. There’s always room for improvement. Better performance invariably leads to more play… and, in turn, more spend and a deeper connection. So, how many golfers are taking instruction? And what's the overall economic impact of the tens of millions of lessons on the industry at large?
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Lessons
Golf's Growing Instructional Landscape
A deeper dive into trends, behaviors and participation across segments in the $1.5B golf instruction category

Amid golf's increases in popularity, participation and play in recent years, how has instruction grown and evolved? This member deliverable examines the jump in the number of golfers taking instruction (and the number of lessons), and delves into engagement by ability, avidity, age, and participation segments.
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Instruction

Golf Instruction Overview

Topics: Engagement, General Interest, Golf Lessons, Golfers, Instruction

Golf Instruction by Average Score

Topics: Engagement, Golf Lessons, Golfers, Instruction, Participation

Golf Instruction by Participation Segments

Topics: Beginners, Engagement, Golf Lessons, Golfers, Instruction

Golf Instruction Participation by Age

Topics: Beginners, Engagement, Golf Lessons, Golfers, Instruction

9-hole community course has sand greens and is free to play
Thanks to the support of locals, golf is back as a recreational amenity for this tiny town in rural North Dakota, with a free-to-play Par 3 course that has some of the most unusual greens in the golf world.
Topics: Development, Engagement, General Interest, Golf Courses, Golf Facilities
The U.S. golf industry is now in its 50th month since pandemic-related restrictions on golf were lifted in 2020. And the numbers continue to reinforce that we're enjoying a "new normal" when it comes to play.
Topics: Engagement, Facilities, Facility Operations, General Interest, Golf Courses
Peak season month sees moderate increase, with biggest gains in the Northeast U.S.
June play momentum remains strong on nationwide level as rounds continue to run ahead of 2023's pace.
Topics: Engagement, Facilities, Facility Operations, General Interest, Golf Facilities