3-Minute Business Insights
Over the past year or so we’ve talked about the improving supply/demand balance for golf in the U.S. There are indications of this move toward equilibrium in the year-end 2021 data, including a slight increase in not one, but two facility types.
Buttoning Up Play in 2021
Play in 2021 finished ahead of 2020 after yet another positive year-over-year gain for December. See how many more rounds that translated to.
Coming into the year, only the most optimistic thought the industry could beat 2020 rounds. Here's how 2021 play shaped up.
October rounds-played almost matched the late-season surges seen in 2020, as total play remains up year-over-year.
Military Golf in the U.S.
Golf is an important recreation and rehabilitation outlet for those who serve and protect our country.
Collectively, the various branches of the U.S. Armed Forces operate more than 150 U.S. golf courses. If the individual branches were grouped together to form a single management company, it would rank among the top multi-course operators in the country.
Rethinking the Retention Question
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
How 2021 Rounds Compare to 2020 Entering Q4
It's likely year-over-year play will continue to be down in the final months of the year, but it's important to keep these declines in proper perspective.
September 2021 rounds dipped after a 25% gain a year ago, as expected, but how much were they off the 2020 pace?
