Exclusive NGF Articles and Reports
Examining Golf Engagement Further ‘Off-Course’
While not included in off-course participation measures, mini golf, VR golf and video games see notable growth
Outside the current definition of "off-course participation," a number of golf-related activities that engage participants away from the golf course continue to grow. And they expand the game's reach, reinforce awareness, and help serve as a gateway to participation with other forms of off-course golf and even traditional, green-grass play.
The PopStroke concept is rooted in golf, with a growing portfolio of tech-enabled putting venues that blend golf with F&B and social experiences, but this modern golf entertainment version of mini golf isn't counted among NGF's off-course forms of participation. While PopStroke's owner acknowledges the platform exists adjacent to golf, he also sees its influence within the game's broader ecosystem.
Assessing the Trajectory of U.S. Municipal Golf
Numbers to know - from openings and closings to conversions and resurrections
Municipal golf is in a unique place. On one hand, there are high-profile examples of popular muni facilities on the proverbial chopping block due to land values. On the other, there are well-backed efforts to preserve and restore some of the game's most historic properties. Municipal facilities are typically where golf is most affordable and accessible to people of all demographics, and there's greater attention on their impact today given the sport's renaissance.
Is Golf Trapped Between Loyalists and Future Growth?
How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?
Understanding Golf's Biggest Failure (or Opportunity)
The past four years have been historically strong for the U.S. golf industry, with a net gain of more than 2.3 million on-course golfers since 2020. But what if we told you almost 10 times as many people turned or returned to golf over that time?
How to Plug Golf's "Leaky Bucket"
Key learnings on the golfer journey from Introduction to Commitment
When tracking the beginner to Committed golfer pathway, many of the things that predict successful “conversion” are relatively low incidence. Why is this?
Women & Girls Fueling Golf's Growth
June is Women's Golf Month and an appropriate time to note that some of the most significant golfer gains in recent years have been among female participants. A near record number of women and girls played golf on a course in 2023, the highest participation levels in the U.S. since 2006.
Which Way is Municipal Golf Going?
Municipal golf is not facing an existential threat. In fact, it surprises some to learn that the number of municipal courses nationwide has actually increased over the last decade. This gain stands in contrast to broader U.S. supply reductions and the challenges 'muni golf' encounters in some areas.
Golf Participation Update -- Bigger, Younger and Cooler
The number of on-course golfers has now increased for six straight years, but also notable is that the demographic makeup of the base is changing — albeit gradually in a sport with over 26 million Americans who play recreationally.
"Sea Level" Golf Participation and Beginners
'Pandemic Era' Golfer Growth Segments (On-Course)
