Facility Services

The recent rise in private golf development is a notable departure from the current U.S. supply landscape, as more than half of new courses under construction or in-planning are private clubs. The current trajectory is attributable to a multitude of factors, both economic and societal, but is representative of a more measured and targeted approach than the industry experienced in the 1990s and into the early 2000s.

NGF research shows many golf facilities are hemorrhaging resources on avoidable (and often trivial) phone calls, diverting staff from higher-value touch points and revenue-generating activities. Consider that two-thirds of golf course calls are about reservations and pricing, and only 40% of golfers are booking tee times exclusively or mostly online – compared to 80-90% for flights, hotels, and rental cars.

Greg Nathan, CEO of the National Golf Foundation, joins the Barstool Sports guys to break down the unprecedented growth of golf -- from skyrocketing participation and new player demographics to the evolution of how the game is played and experienced.