Facility Services

NGF research shows many golf facilities are hemorrhaging resources on avoidable (and often trivial) phone calls, diverting staff from higher-value touch points and revenue-generating activities. Consider that two-thirds of golf course calls are about reservations and pricing, and only 40% of golfers are booking tee times exclusively or mostly online – compared to 80-90% for flights, hotels, and rental cars.

Greg Nathan, CEO of the National Golf Foundation, joins the Barstool Sports guys to break down the unprecedented growth of golf -- from skyrocketing participation and new player demographics to the evolution of how the game is played and experienced.