3-Minute Business Insights
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
Topics: Commitment, Consumer Spending, Consumers, Core Golfers, Engagement
When a tee time goes unfilled, a golf course doesn’t just lose the greens fee – it loses all the revenue accompaniments that would have come with it. It’s why we dove deeper into the concept of RevPOTT, or the estimated total revenue per occupied tee time at public golf facilities.
Topics: Consumer Spending, Economy, Engagement, Facilities, Facility Operations
The NGF’s Top 100 Businesses in Golf is a platform intended to highlight the vitality, size and diversity of an industry that has more than a $100 billion annual impact within the U.S.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.
Topics: Consumer Spending, Economy, Engagement, Equipment, Retail
The midway point of the year -- on the heels of a dramatic U.S. Open and Father's Day holiday, and during the peak of the golf season -- is a good time to detail how golf equipment sales, retail and the broader appetite for golf goods is trending across the industry.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
Golf Travel: A Growing Appetite and Impact
Golf travel is tied to approximately 40% of the game’s overall economic impact and is currently bigger business than ever. So, which states have the most golf resorts? Which metro areas have the most public golf per capita, and which states have the most rounds played by non-residents?
Topics: Consumer Spending, Economy, Engagement, General Interest, Golf Travel
New Heights for Golf Tourism?
The number of golfers traveling to play has been at or near record levels the past several years. And golfer surveys for 2024 show no sign of let-up when it comes to golf wanderlust.
Topics: Consumer Spending, Engagement, General Interest, Golf Courses, Golf Travel
Are ‘Dualies’ Golf’s Best Customer?
It's long been assumed that the traditional, green-grass golfer is golf's best customer. But research shows it's actually the committed participants who engage with the game both on course and off who really move the needle for play and spend.
Topics: Consumer Spending, Economy, Engagement, General Interest, Golfers
The (Rising) Cost of Golf?
The money golfers pay to play benefits courses and companies throughout the industry. But for the first time in a generation, golf courses are perhaps the business segment enjoying the greatest benefit from the game's current surge.
Topics: Consumer Spending, Cost Of Golf, Economy, Facility Operations, Golf Courses
New NGF Survey: Core Golfers
Golf's best customers weigh in on 2024 plans to play, travel and spend
The approximately 13 million Core Golfers in the U.S. represent about half of on-course participants but account for over 90% of annual play and spend. These are the consumers really move the needle in the golf business when it comes to play, spend and overall engagement.
Topics: Consumer Spending, Engagement, Equipment, Golfers, Research
Follow the Money
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest
Golf Gifting: What’s in Store?
The latest member research from NGF's consumer pulse study
Approximately half of Core golfers buy golf-related gifts during the holiday season. Has there been any change this year in those planned behaviors and which categories are the most popular for gift-giving?
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest
