NGF research shows many golf facilities are hemorrhaging resources on avoidable (and often trivial) phone calls, diverting staff from higher-value touch points and revenue-generating activities. Consider that two-thirds of golf course calls are about reservations and pricing, and only 40% of golfers are booking tee times exclusively or mostly online – compared to 80-90% for flights, hotels, and rental cars.

Greg joins Syngenta's Changing the Business of Golf podcast to discuss the critical changes golf clubs and courses can make to boost customer retention and reposition the game as a more accessible, growth-oriented sport.

When it comes to indicators of golf’s sustained play levels -- at least nationally -- consider this: all 26 peak-season months dating back to 2020 have seen rounds trend at least 10% higher than recent pre-Covid comparisons. And based on mid-year play data, it’s quite possible 2025 could hit record levels yet again.

For decades, many short course operators have marketed themselves with a "championship-lite" promise to deliver all the hallmarks of the "real thing," but with the added benefits of speed and accessibility. While a sensible strategy for some, the pursuit of legitimacy through scaled-down emulation appears to have created a perception trap for many short courses.

When detailing the average price of public golf, it’s not uncommon to hear the refrain, “But that’s not it costs to play golf where I live.” And there’s a reality behind those assertions. Not only can peak weekend fees be substantially higher, but playing fees vary widely by geography as well as the type of public facility.