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The NGF’s Top 100 Businesses in Golf is a platform intended to highlight the vitality, size and diversity of an industry that has more than a $100 billion annual impact within the U.S.
Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.
The midway point of the year -- on the heels of a dramatic U.S. Open and Father's Day holiday, and during the peak of the golf season -- is a good time to detail how golf equipment sales, retail and the broader appetite for golf goods is trending across the industry.
New NGF Survey: Core Golfers
Golf's best customers weigh in on 2024 plans to play, travel and spend
The approximately 13 million Core Golfers in the U.S. represent about half of on-course participants but account for over 90% of annual play and spend. These are the consumers really move the needle in the golf business when it comes to play, spend and overall engagement.
Follow the Money
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Golf Gifting: What’s in Store?
The latest member research from NGF's consumer pulse study
Approximately half of Core golfers buy golf-related gifts during the holiday season. Has there been any change this year in those planned behaviors and which categories are the most popular for gift-giving?
Reviewing Retail: A Mid-Year Look
Is June a turning point for golf retail as Father's Day and the U.S. Open intersect?
U.S. consumers are being more financially cautious, according to McKinsey, so what does this mean for golf retailers?
Mid-year Update: Equipment Sales
As we approach the midpoint of 2023, what has the appetite for golf clubs and golf balls been like so far this year?
Mid-Year Update: Equipment Sales
Despite some lingering supply chain constraints, shipments from golf equipment manufacturers in 2022 have remained strong, matching last year’s impressive growth.
Equipment Market Remains Strong Midway Through '22
Member look: Golf club & ball shipments up significantly compared to pre-pandemic
New Normal or Old Normal?
Can golf's current higher levels of demand be sustained? History suggests the answer is "Yes."
