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Summary of Beginner Golfers in the U.S. – 2026


Everyone Says AI is the Future

Topics: Business Management, Events & Tourism, Facility Management, Facility Services, Media & Marketing, Specialized Services, Technology & Innovation

Strategic Outlook for Golf’s Growth

Topics: Associations, Business Management, Course Operations, Design & Construction, Equipment & Gear, Events & Tourism, Facility Management, Facility Services, Off-course Facility, Retail, Technology & Innovation

Is Golf Trapped Between Loyalists and Future Growth?

How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?




