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Member Presentation: Understanding Golf’s Hidden Phone Costs
NGF research shows the majority of golf course operators are aware of the opportunity cost of 6 million phone hours, but only a small percentage have actually implemented technology solutions to minimize waste, with a fraction more exploring their options. This gap points to a competitive advantage opportunity for operators willing to act.
The Price to Play
Examining the changes in public playing fees and the average 18-hole rate by state
When detailing the average price of public golf, it’s not uncommon to hear the refrain, “But that’s not it costs to play golf where I live.” And there’s a reality behind those assertions. Not only can peak weekend fees be substantially higher, but playing fees vary widely by geography as well as the type of public facility.
Masters of Loyalty: Strategies Beyond Points and Perks
The Masters Tournament has cultivated one of the most passionate followings in any industry. It's a phenomenon worthy of attention, especially as the golf industry more broadly examines strategies that can build enduring loyalty -- without points or perks.
Americans Still Playing More Golf
When looking at rounds-played momentum on the heels of the peak season, the only real question has been whether the weather will hold up. Hurricane season was a not-so-gentle reminder of the impact weather has on an outdoor sport like golf.
Golf Supply Reports Now Available
5 Numbers to Know About U.S. Golf Course Supply
The latest industry data points on the U.S. golf market -- from course openings and closures to total supply, facility health, municipal golf, short courses and more.
Facility Health Update
How's It Going?
Golf is in a better place than before the pandemic. But just how good? Here's what golf business leaders and facility operators told us.
MCO vs Self-Managed Comparisons
10-Yr Changes in MCO Categories
