All Posts
                                
                  Midyear Update: Golf Supply and Development
                                                          
The U.S. golf market continued its march toward equilibrium at the midway point of 2025, with supply and development patterns reinforcing trends that emerged in 2024 and previous years.
                                            Topic: Facility Management
                                              
                        
The ‘Not Real’ Advantage
                                                      
For decades, many short course operators have marketed themselves with a "championship-lite" promise to deliver all the hallmarks of the "real thing," but with the added benefits of speed and accessibility. While a sensible strategy for some, the pursuit of legitimacy through scaled-down emulation appears to have created a perception trap for many short courses. 
                                            Topic: Course Operations
                                              
                        
The Short Course Dilemma: Not Enough, Yet Not Good Enough?
                                                      
Golfers’ perceptions of Short Courses are crucial to understanding their place – and untapped opportunity – within the golf landscape, particularly when considering 'transitional' golf facilities that can convert beginners to lifelong golf consumers. Our recent survey on the perceptions of Core golfers revealed some stark contradictions. 
                                            Topic: Green-Grass Facility
                                              
                        
Short Course Supply Update
                                                          Member update on Par 3 supply and development in the U.S. 
                      
Over the past 5 1/2 years, “short courses” – Par 3 courses, in particular -- have accounted for over one-third of new openings. While overall U.S. golf development remains relatively limited despite a recent uptick, this trend is more than just a blip on the radar.
                                                                                          
                        
Golf’s ‘Real’ Short Course Movement Awaits
                                                      
The perceived "Short Course movement" in golf, and engaging players with less time-consuming options, conceals a disconnect in the market over the past two decades. While millions of dollars are being actively invested in extraordinary par-3 experiences, the more “local” short courses that could serve as everyday developmental pathways have closed at disproportionate rates.
                                                                                          
                        
Facilities, Facility Health, Municipal Golf, Development, 9-Hole and Par 3
                      
                      Concise and comprehensive one-page summary reports on various supply-related topics
                                                                                          
                                          






