Greg sits down with Golfdom for a Q&A on the Graffis Report, providing a state-of-industry overview, discusses "generational positivity," and detailing why its a great time to be in the golf business.

NGF President and CEO Greg Nathan, who in 2024 succeeded Joe Beditz in overseeing the organization on a day-to-day basis, is among 25 industry leaders recognized by Golf Inc. among the Most Powerful People in Golf. Nathan is one of two first-timers to join the list.

In this compelling Golf Talk Live podcast (March 2025), Greg explores the evolving landscape of golf and the diverse ways enthusiasts engage with the sport today, providing a deeper understanding of the current state and future direction of the game.

Golf continues to evolve. Those who’ve been around the game for a while know it changes rather glacially. 2024 continued a progressive and exciting era in our sport. The game’s traditions are still being honored. It’s ageless spirit and sense of community preserved. But the ways in which consumers are engaging with golf and consuming the game are growing and changing.

2023 was a very positive year for the golf business. The professional game has a way of dominating the media narrative on golf – and there was no shortage of passionate opinion in the coverage of competing tours and distance regulation. However, the recreational side of the game might actually be the bigger story, thriving with a continued resurgence not seen in decades.

“I couldn’t be more excited about the opportunity to build on NGF’s legacy of leadership,” said Nathan, who joined the organization in 2007 following seven years with GOLF Magazine/Golf.com. “Joe (Beditz) has been a fantastic steward of the company and I’m grateful for his mentorship. Our team is dedicated to enhancing NGF’s capabilities to help the industry and the companies that operate in this amazing business.”