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The youth movement gets the headlines, but Baby Boomers are still punching above their weight, and the data tells the story.
Golfers 65 and older represent 22% of on-course participants but account for 27% of spending. With 10,000 Americans turning 65 every day through 2030, NGF President & CEO Greg Nathan explains why the Boomer generation remains one of golf's most important economic forces, and why a post-Boomer cliff is far less likely than many assume.
NGF's President & CEO takes stock of record participation, healthy course economics, and a new era for the Foundation, from the first fairway of the 126th U.S. Open.
Greg Nathan joined Golfdom's Seth Jones at Shinnecock Hills during the 126th U.S. Open, making the case that more people are playing golf in more ways than ever in American history, and that the industry's financial health is creating a virtuous cycle for the entire golf economy.
Record rounds. Healthy courses. So why does Greg still lose sleep over Player B?
If I had one thing to say to the audience of owners and operators, it's now, when the business is so terrific... it would really be the right time to invest in how do I deal with the intimidation of golf for novices, for kids, for women, and for people of color...
Topic: Media & Marketing
Recreational golf is in a drop-the-mic moment.
"More people playing more golf in more ways than ever in recorded history."
Topic: Media & Marketing
"Being in your dream job ... now that's gangster!"
Greg Nathan reflects with the United States Golf Association’s Golf Journal on his path from Madison Avenue to becoming CEO of the National Golf Foundation, golf's leading data insights and strategic consulting organization.
Topic: Media & Marketing
Greg joins Matt Adams and Fairways of Life from the PGA Show floor to detail golf participation numbers in the United States. Spoiler: golf popularity is still on the rise after 2025.
In this episode of The Big Swing with Jimmy Roberts -- filmed on the floor of the PGA Show -- Greg breaks down the latest State of the Industry data, including record rounds, almost 38 million Americans playing off-course golf, 20% green-grass participation growth since 2019, and how simulators and social golf are reshaping access to the game.
Greg Nathan joins Golf Business Live host Michael Williams for a conversation reflecting on the state of the golf business and economy in 2025, and a look ahead to the game's future.
At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.
At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.
NGF's Greg Nathan has again been recognized by Golf Inc. as one of the “Most Powerful People in Golf.” The list highlights leaders who continue to shape the game’s future through vision, influence and innovation.
Topic: Business Management
Greg joins The Fried Egg's 'Designing Golf' podcast to take stock of the U.S. golf course industry.
Topic: Media & Marketing
