3-Minute Business Insights
The Masters Tournament has cultivated one of the most passionate followings in any industry. It's a phenomenon worthy of attention, especially as the golf industry more broadly examines strategies that can build enduring loyalty -- without points or perks.
Topics: Engagement, Facility Management, Facility Operations, Golf Courses, Golf Facilities
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
Topics: Commitment, Consumer Spending, Consumers, Core Golfers, Engagement
NGF’s 2025 Participation in the U.S. Report – Now Available
Year-end 2024 data for on- and off-course participation in the world's biggest golf market.
This annual summary through year-end 2024 provides the latest data on golf participation — both traditional on-course golfers and those who engage with the game away from the course. The report includes detailed information on key segments such as beginners, women, people of color, juniors, and a closer look at the continually-expanding pool of non-golfers who say they’re very interested in playing the game.
Topics: Beginners, Demand, Engagement, Females, General Interest
Golf Participation: Growing & Diversifying
The face of golf may have changed more in the past five years than the previous 50. Golf’s latest participation numbers are out and they reveal unprecedented diversity in the game -- both on and off the course.
Topics: Beginners, Demand, Engagement, General Interest, Golfers
Course Economics in the Experience Era
When a tee time goes unfilled, a golf course doesn’t just lose the greens fee – it loses all the revenue accompaniments that would have come with it. It’s why we dove deeper into the concept of RevPOTT, or the estimated total revenue per occupied tee time at public golf facilities.
Topics: Consumer Spending, Economy, Engagement, Facilities, Facility Operations
The annual National Rounds Report provides a summary overview of play across the U.S. in 2024 — from national and state levels. This member report takes a look at rounds trends, with comparisons to pre-pandemic engagement and details about play levels based on age groups, participation segments, and avidity.
Topics: Engagement, Facilities, Facility Operations, General Interest, Golf Courses
Golf continues to evolve. Those who’ve been around the game for a while know it changes rather glacially. 2024 continued a progressive and exciting era in our sport. The game’s traditions are still being honored. It’s ageless spirit and sense of community preserved. But the ways in which consumers are engaging with golf and consuming the game are growing and changing.
Topics: Economy, Engagement, General Interest, Golf Courses, Golfers
The NGF’s Top 100 Businesses in Golf is a platform intended to highlight the vitality, size and diversity of an industry that has more than a $100 billion annual impact within the U.S.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
NGF’s State-of-Industry Report for 2024
NGF's Golf Industry Report, named in honor of NGF's founders Herb and Joe Graffis, compiles many of the game’s key data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply, the game’s reach, and more.
Topics: Economy, Engagement, Facilities, Facility Supply, General Interest
70M+ Americans Changed Their Views on Golf
Recreational golf has enjoyed a renaissance in the post-pandemic era – with increases in participation, play and engagement – and a key driver has been an increasingly positive narrative surrounding the game. Perceptions of golf and golf’s brand have shifted dramatically over the past decade or so, and social media has helped lead the charge.
Topics: Engagement, General Interest, Golfers, Image Of The Game, Latent Demand
Warm, dry weather leads to biggest YOY October jump in play since 2020
Warmer, drier weather extended the golf season in the Midwest and Northeast, leading to one of the largest year-over-year jumps in play in 2024
Topics: Engagement, Facility Operations, General Interest, Golf Courses, Golf Facilities
