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As the traditional game continues to modernize and evolve, mobile apps are an increasingly important part of the golf experience, on and off the course. More than three quarters of Core golfers say they use golf-specific apps, with the most notable recent increases in usage coming in several main areas.
Private club golfers account for less than 8% of golf's green-grass participation base, but this group plays and spends more on the game and is a popular target market audience for businesses inside and outside the golf industry.
A New Yardstick of Success
Whether temporarily or otherwise, golf has captured the global zeitgeist. So, what are the notable differences when it comes to golfers in the current era? For one, the number of golfers who place themselves on the highest level of NGF’s ‘passion scale’ has grown nearly 20% since the pandemic.
Topics: Course Operations, Green-Grass Facility
Greg joins Syngenta's Changing the Business of Golf podcast to discuss the critical changes golf clubs and courses can make to boost customer retention and reposition the game as a more accessible, growth-oriented sport.
How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?
Beginners, Juniors, Female, Young Adults, Seniors, and People of Color
Concise and comprehensive one-page summary reports on various participation-related topics among the U.S. golfer population.
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
