3-Minute Business Insights
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
Topics: Commitment, Consumer Spending, Consumers, Core Golfers, Engagement
Topics: Avid, Core Golfers, Golf Participation, Golfers, Occasional
'Pandemic Era' changes since 2019
Topics: 18-34, Female, Golf Participation, Golfers, Juniors
10-year, overall engagement
Topics: Golf Participation, Golfers, Junior Golf, Juniors, Off-course Participation
10-year, overall engagement
Topics: Female Participation, Girls, Golf Participation, Golfers, Off-course Participation
10-year, overall engagement
Topics: Golfers, Minority, Minority Golfers, Non-White, Off-course Participation
10-year change in type of engagement
Topics: Golf Participation, Golfers, Off-Course, Off-course Golf, Off-course Participation
Topics: Dualies, Golf Participation, Golfers, Off-course Golf, Off-course Participation
Topics: Golf Participation, Golfers, Off-course Golf, Off-course Participation, Participation
NGF’s 2025 Participation in the U.S. Report – Now Available
Year-end 2024 data for on- and off-course participation in the world's biggest golf market.
This annual summary through year-end 2024 provides the latest data on golf participation — both traditional on-course golfers and those who engage with the game away from the course. The report includes detailed information on key segments such as beginners, women, people of color, juniors, and a closer look at the continually-expanding pool of non-golfers who say they’re very interested in playing the game.
Topics: Beginners, Demand, Engagement, Females, General Interest
Golf Participation: Growing & Diversifying
The face of golf may have changed more in the past five years than the previous 50. Golf’s latest participation numbers are out and they reveal unprecedented diversity in the game -- both on and off the course.
Topics: Beginners, Demand, Engagement, General Interest, Golfers
