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Greg joins Syngenta's Changing the Business of Golf podcast to discuss the critical changes golf clubs and courses can make to boost customer retention and reposition the game as a more accessible, growth-oriented sport.
How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?
Beginners, Juniors, Female, Young Adults, Seniors, and People of Color
Concise and comprehensive one-page summary reports on various participation-related topics among the U.S. golfer population.
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
