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The Perception Revolution
Topics: Business Management, Events & Tourism, Facility Services, Media & Marketing, Specialized Services, Technology & Innovation
Is Golf Trapped Between Loyalists and Future Growth?
How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?
Beginners, Juniors, Female, Young Adults, Seniors, and People of Color
Concise and comprehensive one-page summary reports on various participation-related topics among the U.S. golfer population.
