3-Minute Business Insights
Golfer growth among People of Color outpaces trend in U.S. population
Over the past decade and a half, the U.S. population has gotten increasingly diverse -- with the total number of People of Color increasing by just over 30%. What’s notable, however, is that the Asian, Black and Hispanic on-course golfer base over that same period has risen even more appreciably.
How People of Color Are Driving Golf’s Growth Surge
Since 2019, total golf participation among People of Color, including both on course and off, has jumped from 8.5 million to 16.1 million -- an increase of nearly 90%.
Female Participation & Engagement – 2026
Female Participation & Engagement Report Now Available
See the highlights from the new member report
Women and girls have been major contributors to the recent participation surges within the recreational game, as the number of U.S. golfers continues to climb toward record territory.
Topics: Course Operations, Facility Management, Green-Grass Facility, Instruction, Media & Marketing, Off-course Facility, Specialized Services
Summary of People of Color Participation – 2026
Summary of Age 65+ Golf Participation – 2026
Summary of Female Participation – 2026
2026 Graffis Report
Topics: Associations, Business Management, Course Operations, Design & Construction, Equipment & Gear, Events & Tourism, Facility Management, Facility Services, Green-Grass Facility, Instruction, Media & Marketing, Off-course Facility, Real Estate & Investment, Retail, Specialized Services, Technology & Innovation
Summary of Beginner Golfers in the U.S. – 2026
The Perception Revolution
Topics: Business Management, Events & Tourism, Facility Services, Media & Marketing, Specialized Services, Technology & Innovation
Is Golf Trapped Between Loyalists and Future Growth?
How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?
