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2026 Graffis Report

Topics: Associations, Business Management, Course Operations, Design & Construction, Equipment & Gear, Facility Management, Green-Grass Facility, Retail, Technology & Innovation

NGF President & CEO Greg Nathan will deliver a must-see presentation entitled, “2026 State of the Golf Business – How Sustainable and Resilient is our Industry?” on the Main Stage at the Orange County Convention Center on Thursday, Jan. 22 at 9:30 a.m.
Greg Nathan sits down with host Dan Edwards on episode 264 of the Off Course podcast from The Hackers Paradise to discuss the NGF’s mission and golf's evolution over the last 20 years.
Topic: Media & Marketing
After having been a competitive tennis player as a junior, NGF's Greg Nathan decided in his early 20’s that he wanted to have a career in golf. In this 2025 episode of the Larry The Golf Guy podcast, Greg talks about the remarkable journey he pursued to reach this goal, starting at the SI Golf Group and ultimately rising to become President & CEO of the NGF.
Topic: Media & Marketing
In a landmark collaboration that aims to enhance golf marketing capabilities, NGF has merged its unmatched golfer data and behavior insights with the direct-access media expertise of KONETiQ.







